About Us

People. Planet. Pedal.

We’re a family-owned brand that makes clothes for real kids — the kind who run, climb, spill, and grow faster than you can believe. Our mission is simple: create durable, stylish pieces that let kids be kids while keeping our footprint small and our standards high.

Every Pedal item is designed and made in our own factory in India, where we oversee every step of the process - from fabric sourcing to finishing touches. This hands-on approach means we can prioritize sustainability, quality, and fairness without compromise.

We’re also rethinking how clothing is made. Instead of mass-producing inventory that might go unsold, we now make most of our pieces to order. That means sometimes your order ships right away, and sometimes it takes up to 10 days while we make it just for you. Producing what’s needed - not more - helps us reduce waste, manage resources responsibly, and keep prices fair for families.

We source our fabrics locally, use water-reclamation systems, and rely on energy-efficient drying methods to limit environmental impact. Most importantly, our team -  many of whom are parents themselves - take pride in crafting pieces meant to last through playdates, school days, and hand-me-downs.

Like the kids who wear our clothes, we’re always growing and learning. Thanks for being part of the journey - and for supporting a slower, smarter, more sustainable way to dress kids.